Custom Lettering for
Central Tendencies

Inspired by a two-page thesis paper frontman Jake Lowe sent to me, the lettering finds visual relationships between emo subcultures, psychological studies, and statistical analysis.

The central focus of these forms is to acknowledge the statistical nature of humanity while criticizing the inherent limitations of data summary.
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The lettering takes inspiration from midwestern emo subcultures while simultaneously hiding the silhouette of a normal distribution of data.

Its fluid semi-symmetry is reminiscent of a Rorschach blot test representing the inherently flawed practice of studying humans.

The harsh summary inherent to data analysis has immediate parallels with JPEG compression algorithms.The fully rendered lettering represents organic life in its truest form corrupted by biases of data summarization.