Fresco Furnishings is a high end resale store in Columbus Ohio that sells furniture and accessories. Working from their old logo which was a doric column, I sketched out two F's facing each other creating an abstract doric column as a reference to their old identity. After I created this, my creative director and I noticed that it also resembled an old fashioned piece of furniture such as a stool or a table. From their, I have since created patterns from the logo to flesh out the entire identity. 

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