In the interest of maintaining existing brand equity, I worked off of the concept of their old logo which also was serif type with an apple being the 'o' in Grobe. Growing up with Grobe Apples and Grobe Apple Cider, I knew the logo had to depict the love I have for the best apple cider and best apples I've ever had. The old apple and typography did not do them justice. So I redrew everything from scratch to give them a completely custom graphic.
In my research I noticed that amongst all of the apple logos in the world, every single one of them had this little butt-like shape at the bottom. In the interest of creating an apple more appetizing, I turned the apple to focus on one of these little bumps rather than the space in between two.