Pocktie

Brand Identity, Custom Lettering,
Social Media, & Website Design

for Sustainable Pocket Square Brand POCKTIE.

As business becomes more casual there is an opportunity for men’s fashion to once more be expressive. Made from recycled neckties, Pocktie seeks the bold and exciting from the best eras of mens fashion to craft one of kind, sustainable pocket squares to spice up your everyday work-wear. The business model is based on the idea that patterns are constantly shifting in and out of circulation so the brand identity is built on the same variability.

“We twisted and contorted patterns found in the various Pocktie and paired them with carefully selected vintage printed satire…”

Sustainability Squared

We packaged each product in envelopes made with recycled paper offering an economic and environmentally friendly alternative to complicated packaging.

With the purchase of only 1 Pocktie, you’ll be able to wear a new style nearly every weekday as each product comes with 4 different patterns.

A Vibrant
Second Life

Just like the products themselves, the visual language breaths new life into recycled materials. We twisted and contorted patterns found in the various Pocktie and paired them with carefully selected vintage printed satire from the public domain.

Monty Pocktie

In order to capture this energy, I cut-out some of the most absurd vintage illustrations I could find in the public domain and manipulated them to match the various color palettes found in the recycled tie patterns.

It was extremely important to founder and CEO Nicholas Hall that the brand incorporate the same distinguished whimsy that the products do.

“The business model is built from the idea that patterns are constantly shifting in and out of circulation.”

To Recycling & Beyond…

I expanded the patterns of Pocktie into an infinitely replicable system enabling endless combinations for future branded moments. We then sliced up these patterns and combined them with other brand elements to create a system that guarantees consistently engaging results.