Pocktie
Brand Identity, Custom Lettering,
Social Media, & Website Design
for Sustainable Pocket Square Brand POCKTIE.
As business becomes more casual there is an opportunity for men’s fashion to once more be expressive. Made from recycled neckties, Pocktie seeks the bold and exciting from the best eras of mens fashion to craft one of kind, sustainable pocket squares to spice up your everyday work-wear. The business model is based on the idea that patterns are constantly shifting in and out of circulation so the brand identity is built on the same variability.