Custom Lettering for
Rough-Draft.org
Starting as my senior thesis project, Rough Draft seeks to reveal the process work of some of the most impressive modern day creative works. Whether it’s video games, album artwork, or children’s books, Rough Draft reminds creatives that “rough” work isn’t bad, it’s just not yet finished.
Although each piece has been throughly designed with an underlying grid, the modular logo itself looks unfinished. The logo looks like it has pieces missing, its wireframe reveals a blueprint-like structure, and the translucent form appears to be made of Scotch tape.