TEDx
FaurotPark
Illustration, identity, animation, social media, and wordmark design for the 2nd Annual TEDxFaurotPark
Dynamic Creativity
One of the primary differentiators between human beings and all other living creatures, is that we are consistently outdoing ourselves creatively. Every piece of the identity calls back to the dynamic and ever-changing expression of human creativity.
Attempting to summarize the constantly evolving nature of humanity is a daunting one. In order to tackle this challenge, I looked at hundreds of references throughout history of the human form through paintings, comics, film, athletics, etc. so that I can thoroughly depict humanity throughout time.
I summarized the human form through abstract gestural sketches using tempera as a nod to some of the earliest evidence of human creativity. Our goal was to show the many permutations of humanity through as many different emotional and physical states as possible within as many different bodies as I can physically manifest.
Wordmark
Referencing phonetic typography in written language, the wordmark expresses the non-linear nature of human progress.
“Every piece of the identity calls back to the kinetic and ever-changing expression of human creativity. ”
“I summarized the human form through abstract gestural sketches using tempera as a nod to some of the earliest evidence of human creativity. ”
Arrows & Olive Branches
It was important that we integrate the duality of mankind within the identity system. Bringing the two halves of the whole together as a single unit. Creativity filtered through bureaucracy and capitalism.
Inspired by the United States presidential seal, the font that the identity is built with, Redaction, expresses this same sentiment specifically targeting “the extremes of the legal system” in the United States.
Distorted Histories
As we stray further and further from our ancestors, we attempt to pass on their knowledge and build upon it. During this process however the origin becomes distorted through both a literal means as we translate teachings through pixels on a screen as well as conceptually through human bias. Original intention getting lost in our own egos and self interests. A copy of a copy of a copy.
The identity contrasts the organic textured figures with the sharp edges of a smartphone or television screen. This helps describe the duality of humanity while providing a conceptual look at how we consume histories today. We read about an event that happened hundreds of years ago after it has been filtered through the powers that be, softened by status quo, then destroyed by political agendas.